AI Receptionist vs. Hiring a Dispatcher: What Makes Sense for Small Shops You're under a sink at 2 PM when your phone rings. Then it rings again at 2:15. By 2:30, you've got three missed calls and no idea if any of them were actual jobs. Sound familiar? For small trades shops running one to ten trucks, this is the daily grind. You can't answer the phone when you're torching pipe, pulling wire, or three stories up on a ladder. But every missed call is a potential customer going straight to your competitor's voicemail — or worse, to a shop that actually picked up. The old-school fix was simple: hire a dispatcher or receptionist. Someone to sit at a desk, answer calls, book jobs, and keep things moving while you're in the field. But for most small shops, that math doesn't add up anymore. A full-time dispatcher costs $35,000 to $50,000 a year, plus taxes, benefits, and the headache of managing another employee. And if you're only running three truck...
Practical insights for trades businesses that never stop moving.